Core values and culture

Our mission

We believe that everyone in the world should have access to a safe, smart and comfortable home. That’s why we offer affordable, well-designed, and easy-to-use electronic and household appliances and solutions that make everyday life easier, better, and more fun.


Our vision

Our goal is to create value for our customers. We do this by closely following global trends and translating them into surprising products, always according to required quality standards and supported by our R&D center. We invest in strong partnerships with suppliers and customers and make sure we control every step of the value chain. This way we deliver what we promise. By pursuing economies of scale, we keep our prices competitive and attractive.



When you start at Smartwares Group you will receive a warm welcome from more than 200 colleagues. Both our colleagues at our headquarter and internationally are ready to show you around at Smartwares Group.

Our organization is a young and dynamic company where you can learn a lot and get opportunities to develop yourself. Are you willing to go the extra mile? There is plenty of room for your own input and initiative. This way we learn from each other and can grow together.


Our colleagues characterize themselfs by being open, accessible and informal. Our teammembers are diverse due to different backgrounds, nationalities, cultures and languages. Together we provide a nice working atmosphere where hard work is combined with fun activities!


Want to know more? Read the experiences of our employees.