Features and culture

Our mission

We believe that everyone in the world should have access to a safe, smart and comfortable home. That’s why we offer affordable, well-designed, and easy-to-use electronic and household appliances and solutions that make everyday life easier, better, and more fun.


Our vision

Our goal is to create value for our customers. We do this by closely following global trends and translating them into surprising products, always according to required quality standards and supported by our R&D center. We invest in strong partnerships with suppliers and customers and make sure we control every step of the value chain. This way we deliver what we promise. By pursuing economies of scale, we keep our prices competitive and attractive.



When you start at the Smartwares Group, you will receive a warm welcome from more than 400 colleagues who are eager to show you your new working environment. There are plenty of challenges and hard work is combined with a good working environment and a nice atmosphere. We celebrate our hard work with fun activities.


Want to know more? Read the experiences of our employees.